‘Stoosh’ campaign aimed at young Asian and Black women was created by media company contracted by Home Office
One influencer – a fashion and lifestyle blogger with tens of thousands of followers on Instagram and YouTube – told Middle East Eye that she had been told that Stoosh was a women’s empowerment project when she was approached and asked to make a film for it.
“I wasn’t told anything about the government or the Home Office,” she said.
Breakthrough has since rebranded itself as Zinc Network, a change that began in Australia, after the company was caught persuading Muslims and a Christian clergyman to promote Australian government policies, without explicitly informing them that it was working for the government.
Other work that Zinc Network undertakes for the British government includes the monitoring of “fake news” emanating from Russia.
‘Code of ethics’
A spokesman for Zinc Network said the company helps its clients tackle some of the world’s toughest social issues.
“We have always taken seriously our responsibility to operate transparently and act with integrity,” he said. “In 2019 we reviewed all internal processes and have installed a code of ethics that respects the agency of everyone taking part in our projects including influencers.
“Supporting communities, brands and governments to promote positive social change is the driving force of our agency.”
The OSCT confirmed its role in the creation of Stoosh following a request made under the UK’s Freedom of Information Act by Faisal Qureshi, a British film scriptwriter and producer.
After Qureshi asked the Home Office for any information it held on Stoosh, the OSCT replied, confirming that it did hold material but was considering whether it should be withheld on national security grounds.
The unit then said it would cost too much to provide the information. Qureshi is now asking the UK’s Information Commissioner, which oversees compliance with the Act, to order disclosure of the material.
The OSCT also cited national security concerns when refusing to disclose information it held on its This Is Woke platform under the Freedom of Information Act.
Stoosh’s Instagram page featured motivational slogans, videos and images posted by other influencers (Screengrab)
The unit will not explain how it believes its bogus “media/news” platforms protects the UK’s national security.
However, a series of leaks from within the Home Office and its private sector contractors have shown that one purpose of the Prevent programme is to “effect attitudinal and behavioural change” among British Muslims, and to create what one document refers to as “a reconciled British Muslim identity”.
Much of the work is known to be co-ordinated by a secretive propaganda section within the OSCT called the Research, Information and Communications Unit, which has employed behavioural psychologists and anthropologists, as well as marketing and digital media specialists.
Before it was exposed as one of the OSCT’s covert counter-radicalisation initiatives, This Is Woke featured videos with titles such as “A trillion-ton iceberg has broken off Antarctica” and “Millions of pangolins are hunted each year” alongside others with titles such as “It’s time to hold extremism to account for terrorism, not Islam”.
The site also featured short panel discussions, with four young people sitting on a sofa debating subjects such as “What is fake news?” Interspersed among them videos with titles such as “What does wearing a hijab mean to you?”
Much of the Stoosh Instagram and Facebook material focuses on women who are described as “real women” and “empowered”.
Prominent among them is Angela Davis, the Marxist African American activist and academic, who is described on the Stoosh Facebook page as “influential”, “intelligent” and “incredible”. Another woman featured is veteran Egyptian feminist campaigner Nawal El-Sadawi who is described as a “protector”, “powerful” and “tenacious”.
Other unacknowledged OSCT projects have included a film about Muslim athletes, which was filmed in Afghanistan and Pakistan without the director being informed that he was working for the British government; programmes broadcast on local radio stations across Britain during Ramadan; and stalls set up during freshers’ fairs at universities.
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Featured image: An image posted on the Stoosh Facebook page showing political activist Angela Davis (Facebook)